It’s a good feeling to know that others are actually reading what you write. But it’s a great feeling to engage in a discussion with someone who not only read what you wrote but had insights to share that taught you something new. I am a big fan of...
Managing your presence online can be a full-time job. Did you know that there are almost 300 online directories available to users today? And each one is connected to the other? If more than 81% of buyers begin the process with an online search, those directories...
How many emails do you receive each day? What about phone calls? Voice mails? Pieces of mail? How many commercials do you hear or watch each day? What about advertisements in trade journals? Newspapers? Magazines? What about social media? Are you engaging others...
With all the hype that surrounds social media, I have found that there is a relatively large segment of the business professional population that is resistant to embracing this huge trend. The age of this group tends to be over the age of 40, but I am also meeting an...
Marketing is all about perception. We create the image or brand that we want others to perceive. While at a recent Chamber luncheon, I had the pleasure to hear the Senior VP of Business Operations for the Reds speak. Her entire story was very interesting and...
Facebook is a great marketing tool for any business if it’s used properly, just like anything in life that is meant to make our lives easier or better. But that doesn’t mean that everyone understands how to turn those benefits into a reality for...
