Who Are Your Customers? A Customer Persona Development Workshop to Unlock Your Marketplace Potential A common mistake business owners make is desiring to appeal to everyone. “Who doesn’t like good food?” a restaurant owner might think. “Who wouldn’t want the optimal...
If you offer a product or a service, one of the key questions you’re likely always striving to answer is, “How can I best attract, engage, and retain customers?” The answer may lie in something more timeless than the latest social media platform or marketing trend. It...
“Empathy is one of the linchpins of cultures built on connection and trust.” –Brené Brown Many leaders want to form a flourishing work environment for their employees, but that desire will never be fulfilled without empathy. Empathy skills are vital when attempting to...
In an early episode of 30 Rock, the Tina Fey character, Liz Lemon, has agreed on behalf of the writers of the sketch comedy show they produce to tell the Alec Baldwin character, network executive Mr. Donaghy, that the writers don’t want him to be present (that is,...
What Leaders Take Home Relieving Stress & Developing Psychological Safety What stress lingers with you as you pull into your driveway after work? Is it that tough conversation you’ve been avoiding? Dwindling trust you feel from employees you thought had your back?...
You know those relationships that are sustained by gossip and negativity? Yeah, um, those are killing your work culture. Gossip is one of the fastest routes to connection with coworkers, but is gossip really authentic connection? Or cheap connection? And what about...
