The “Best-Kept Secret” Dilemma

The “Best-Kept Secret” Dilemma

The “Best-Kept Secret” Dilemma Branding for Clarity and Relevancy We’ve heard so many clients exclaim, “We’re the best-kept secret in town!” alongside apologetic giggles and nervous eyes. As soon as the words tumble from their lips, we know they have branding issues....
Culture Buzz: Empathy vs. Sympathy

Culture Buzz: Empathy vs. Sympathy

Empathy is a subject floating around many conversations these days. Usually, it emerges alongside the words “culture” and “connection,” and “belonging.” But, many of us are left wondering, what’s the difference between sympathy and empathy? Hallmark and good pastors...