In consumer marketing, omnichannel has become the gold standard — seamless customer experiences across digital and in-person channels. But when it comes to selling to complex organizations? Many companies are still treating marketing and sales as separate lanes, when...
This month, as we honor Asian American and Pacific Islander Heritage Month, I find myself reflecting deeply on the story that brought me here—not just to this moment in my life, but to this country, this purpose, and the work I now feel called to do. My story doesn’t...
If you’re marketing today the same way you were even five years ago, you’re already behind. The way we communicate, connect, and build trust is shifting—and at the center of that shift are Gen Z and Gen Alpha. These aren’t just younger audiences. They’re...
Let’s just be real for a second: traditional networking is awkward. You’ve felt it. I’ve felt it. The stiff smiles. The rehearsed elevator pitches. The pile of business cards you never look at again. It’s exhausting—and honestly, it’s not even effective. If we...
Let’s be clear—metrics matter. As a marketing strategist, I love data. Click-through rates, conversion funnels, A/B test results—these aren’t just numbers. They’re tools. They help us fine-tune campaigns, track performance, and justify spend. But somewhere along the...
Let’s talk about networking—not the kind where you pass out business cards like candy and hope someone calls. I’m talking about the kind of networking that builds real relationships, the kind that turns acquaintances into allies, and conversations into collaborations....
