Keep it Simple

Keep it Simple

Principle #1: Out-&-Out Marketing® is Simple! You’ve heard it so many times, it’s cliché: “Keep It Simple Stupid,” often refereed to as the “KISS” principle. But, in almost every cliché, there’s some truth. This one is no different. Especially when it comes to...
Keep it Simple

What is Out-&-Out Marketing®?

What is “Out-&-Out Marketing®?” For the next several weeks, we’ll explore this exclusive, trademarked DiMalanta Design marketing strategy in detail, providing tips to help any small to midsize business employ it. In a sentence, Out-&-Out Marketing® is...
Keep it Simple

What is Content Marketing?

Content Marketing 101 You may have heard the term “content marketing” but not been quite sure what it means. Maybe you’ve ignored it, because, as a small business owner, you can’t imagine adding one more thing to your already too long to do list. The good news is,...
Keep it Simple

The 5 Things That Make A Great Website

People are always asking us what are the must-have items for a great website? The answers are easier than you might think. You’ve probably visited to a not-so-great website before. Maybe a restaurant site without a menu or hours? Or a shopping site with a checkout...