And just like that, we said goodbye to 2018 and clinked our glasses to welcome in 2019. January…while mostly freezing and somewhat dreary, it remains full of eager anticipation for reflection and change. So ask yourself, what did you learn last year and how can you apply it to this year? Build momentum on the assurance that this will be a year full of growth and success. But where to start?

  1. Revitalize/Recalibrate Your Company

Your mission, vision and story are what keep your company on the straight and narrow. Quite often we see that companies who stray away from their core mission find themselves lost and stagnant. Take this time to recalibrate and revisit those key standards.

  1. Lean Down Your Marketing

Our Out&Out Marketing® philosophy involves executing simple, disciplined,  and perpetual strategies that are targeted, relevant and personal. When you apply these foundational methods, it’s easy to lean down to the essentials in order to be more efficient in communicating your message.

  1. Listen to Your Audience

Do you know what the sincerest form of respect is? Listening. You can gain so much understanding and clarity just by listening to what your clients and customers are saying about your company. Go one step further by asking your staff important questions. Ask them to be open and honest and address any issues that may arise.

  1. Stay in-Tune With New Trends

Some trends have already stuck and are picking up the pace in 2019. More likely than not, you are constantly analyzing your competition and have noticed what they are initiating — adding new products, cause marketing or expanding into new arenas. Be prepared to pivot if competitors are changing direction and your customers are following.

  1. Publish Great Content

 You can publish all the words you want, but will people actually read it? Expound upon your marketing by creating unique content on blogs, social media, videos and your website. Optimized keywords within your content improves SEO (Search Engine Optimization) efforts and brings traffic to your website.

The most important thing to remember is to make 2019 simple, disciplined, perpetual, targeted, relevant and personal to build momentum and make it the best year yet!

Clarify your brand. Download 5 Steps to Successful Marketing