I read an interesting column in the Business section of the Enquirer last weekend. It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world. The writer stated that the era of “Mad Men” is...
“A lead is like someone giving you a stack of business cards to call.” While at a recent event at the Paul Brown Stadium, I was able to enjoy lunch with several professionals I knew through my affiliation with Business Network International (BNI). As luck...
Happy New Year! This past New Years Eve I was talking to a friend of mine and the topic of cold calling came up. He related cold calling to being in a sweat box – a sales tactic that’s torturous to do! I thought that was a humorous and rather accurate...
