Ralph Lauren. Target. Nike. McDonald’s. Mercedes-Benz. The United Way. NBC. Starbucks.
What do all these companies have in common? Universally recognizable logos. Did each of these companies believe that their logo needed to stand the test of time and continue to reflect the brand image? Absolutely!
For something so small, a logo places a significant role in the branding of your company. Here are a few questions to ask yourself to challenge the strength of your logo:
- Will your target audience remember it in the sea of other logos? Is it distinctive?
- Does it accurately and effectively represent your company’s brand?
- What about the colors? Are there too many or not enough? What feelings do they evoke?
- Is it simple in its design?
- Is your logo being used on all information seen by those you connect with on a daily basis?
A logo communicates a lot about you and your company. It creates awareness and consistency in your message. It becomes a memory trigger to those you are targeting.
Is your logo memorable?
Pam Rezai
Sr. Marketing Director