Managing your presence online can be a full-time job. Did you know that there are almost 300 online directories available to users today? And each one is connected to the other? If more than 81% of buyers begin the process with an online search, those directories become highly valuable to a business. For if that 81% cannot find you, then you will never have the opportunity to engage with them.
Directories are the new version of a phone book. Not too long ago, if you wanted to find a florist, veterinarian, or a lawyer, you went to the yellow pages to find your solution. Today, directories act just like that, allowing you to research your options all online without ever touching a phone book. You can determine the company’s location, check out reviews, credentials, services, testimonials, and staff. All of those resources right at your fingertips. The power of directories is truly amazing.
Did you know that if you move locations with your business that it takes a minimum of 6 years for all the directories to correct themselves organically, in other words, on their own? That’s a long time for customers and potential customers to find you. Having the correct and up to date information online will save you from a lot of hassle and unhappy customers.
BizIdentity is a company that helps you get found online with the almost 300 directories. They take the responsibility off of your shoulders and ensure that each and every directory has all the information and photos necessary to allow your business to stand out from your competition.
You can use MapQuest as a baseline to see how your company fairs in the online community. Utilizing this test will give you a good indication of how your company looks to those who are searching for it.
Keep it relevant.