It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field. Our tendency is to never limit those our target market because doing so would close the door on future...
How many of you have been asked to complete a survey before? Did you actually fill it out? Were you honest with your answers? Many times companies and organizations are looking for feedback to help improve their customer service, programming, or overall customer...
Upon starting any endeavor, a new school year, a new job, or a new relationship, we all begin with a perfect score, or a clean slate. In school, each student starts out on that first day with a 4.0 – straight A’s. In our new job, we have yet to make any...
We have all heard of the acronym “ROI” which stands for “Return on Investment.” ROI is a means to determine the performance of anything you invest time, money, or energy into. When it comes to marketing, there is always an ROI associated with...
How many people are in your company or organization? What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department. But even with larger organizations, if you engage with the public, you...
I am a big advocate for ensuring that those who engage with potential customers in an organization have access to quality marketing collateral. Providing this support for those professionals not only allows them to improve their job performance but also enables them...
