The “Best-Kept Secret” Dilemma Branding for Clarity and Relevancy We’ve heard so many clients exclaim, “We’re the best-kept secret in town!” alongside apologetic giggles and nervous eyes. As soon as the words tumble from their lips, we know they have branding issues....
Every business is looking for that bullseye prospect–the client or customer that is worth their time, marketing dollars, effort, blood, sweat and tears. Whether you are a restaurant, insurance company or dental practice, you must determine your ideal target audience...
