Let’s just be real for a second: traditional networking is awkward. You’ve felt it. I’ve felt it. The stiff smiles. The rehearsed elevator pitches. The pile of business cards you never look at again. It’s exhausting—and honestly, it’s not even effective. If we...
Let’s be clear—metrics matter. As a marketing strategist, I love data. Click-through rates, conversion funnels, A/B test results—these aren’t just numbers. They’re tools. They help us fine-tune campaigns, track performance, and justify spend. But somewhere along the...
Let’s talk about networking—not the kind where you pass out business cards like candy and hope someone calls. I’m talking about the kind of networking that builds real relationships, the kind that turns acquaintances into allies, and conversations into collaborations....
We all start the year with ambition. Fresh goals. New plans. Big ideas. But then April hits, and if you’re like most leaders, the energy dips. The second quarter can be the most dangerous part of the year—not because the strategy is broken, but because the momentum...
Social media has evolved. What used to be a one-way broadcasting platform is now a dynamic space for conversations, relationships, and authentic brand building. Yet, so many businesses still treat it like a megaphone—shouting messages into the void, hoping someone...
