In today’s digital age, your team’s voice often carries farther than your own. The way your employees talk about your organization—online or in person—shapes how the world sees you. That’s employee branding. And when it’s done right, it’s not just marketing… it’s...
As Mental Health Awareness Month comes to an end, I find myself reflecting on something that hits close to home. Over the years, I’ve lost people I cared about—people who were carrying more than they let on. And I know I’m not alone in that. Many of us have friends,...
When people hear your name, what do they think? What do they feel? That’s the power of a personal brand. It’s not a logo. It’s not a tagline. It’s not the filter you use on LinkedIn or the slick way you pitch your services. Your personal brand is the impression you...
There’s nothing more frustrating than feeling like your business was on track — phones ringing, steady inquiries, your website doing its job — and then all of a sudden, the momentum stops. No leads. No calls. Just… silence. I recently sat down with a business...
In consumer marketing, omnichannel has become the gold standard — seamless customer experiences across digital and in-person channels. But when it comes to selling to complex organizations? Many companies are still treating marketing and sales as separate lanes, when...
