When people hear your name, what do they think? What do they feel? That’s the power of a personal brand. It’s not a logo. It’s not a tagline. It’s not the filter you use on LinkedIn or the slick way you pitch your services. Your personal brand is the impression you...
There’s nothing more frustrating than feeling like your business was on track — phones ringing, steady inquiries, your website doing its job — and then all of a sudden, the momentum stops. No leads. No calls. Just… silence. I recently sat down with a business...
In consumer marketing, omnichannel has become the gold standard — seamless customer experiences across digital and in-person channels. But when it comes to selling to complex organizations? Many companies are still treating marketing and sales as separate lanes, when...
This month, as we honor Asian American and Pacific Islander Heritage Month, I find myself reflecting deeply on the story that brought me here—not just to this moment in my life, but to this country, this purpose, and the work I now feel called to do. My story doesn’t...
If you’re marketing today the same way you were even five years ago, you’re already behind. The way we communicate, connect, and build trust is shifting—and at the center of that shift are Gen Z and Gen Alpha. These aren’t just younger audiences. They’re...
