Q: Is there a “low hanging fruit” benefit by having a minimal presence/activity, or is tippy-toeing in marketing not a good investment?
A: Marketing investment requires your whole team to dive-in, fully submerge and believe in your mission. When there isn’t an adequate amount of focused time, it will always result in disappointed marketing efforts with no momentum. In order for marketing to be effective, it will require lots of consistency with planning, assessing, resources and efforts. It is typically better to run a limited number of campaigns very well and consistently rather than throwing money at a bunch of different efforts that are not disciplined or being managed properly.