How often should you add content to your blog? As much as you can. Professional bloggers are spending hours every day adding relevant content to their blogs. I would say that for most of you out there, you should post at least five times a week. If you can’t seem to accomplish that, then start posting once a week and work your way up as you build in good habits. If you want to receive the most marketing value out of this tactic, then blogging has to be part of your daily activities. If you can’t do it personally, then you must delegate this responsibility to someone else or a team of people in your company.
More relevant content attracts more traffic, and more traffic increases your brand awareness, and more awareness generates more leads.