When considering your marketing budget, you want to choose marketing tactics that can give you the best ROI. With any size budget, a great tactic for you to consider is digital advertising. With digital advertising, you can change the size of your budget along the way as you continue to see growth and success. This tactic also allows you to be more targeted towards the customers you want to reach.
Here’s a list of possibilities we love to use for digital advertising. Check them out!
- Search Engine Advertising, or Google AdWords
- Social Media Advertising—choose the platform that best pertains to your audience, like:
- Look for directories listings that will optimize your reach, like print and digital, free or paid.
- Yelp
- Google for Business
- Angie’s List
- Online publication advertising, like local newspapers and national magazines or websites.
With search algorithms being so clouded and exhaustive, online advertising enables you to stand out from the crowd and promote your business directly to those looking for your services. This type of direct advertising is powerful and can be added to any size and type of marketing budget.
And always remember……Keep it targeted.