So when it comes to marketing tactics, you’ll quickly find that there are too many to count. This is one reason why business owners often get overwhelmed by marketing. Should I advertise on billboards? What about post cards? Should I spend my money on pay-per-click ads? Maybe I should invest in trade shows? What’s SEO? This barrage of questions can make your head spin! So in this next series, I’m going to organize marketing tactics into eight different categories to help make it easier for you to grasp. I’ll also take time to discuss each tactic and share some insights on possible tactics that might work for you and your business.
Here are the eight categories that I’ll be introducing to help you become a better Out-&-Out Marketer®:
- Personal Selling
- Sales Promotions
- Events & Experiences
- Online Marketing
- PR Publicity
- Interactive Marketing
- Direct Marketing
- Advertising
I hope as you follow along you’ll begin to be able wrap your arms around the marketing tactics that might work for you and your business. So visit our blog each week to learn more about the 8 categories to organize your marketing tactic toolbox.