Why Diversify?

Why Diversify?

I read an interesting column in the Business section of the Enquirer last weekend.  It caught my eye because the title boldly proclaimed that cold calls and sales reps are still a necessity in the B2B world.  The writer stated that the era of “Mad Men” is...
Why Diversify?

Timing Is Everything

We all know the value we place on our personal calendar.  It reminds us of birthdays, anniversaries, holidays, parties, doctor appointments…the list could go on and on.  For our professional lives, we use it to keep track of meetings, appointments, networking...
Why Diversify?

The Yo-Yo Marketing Diet

All too often I see the uncanny resemblance between how a company implements their marketing plan and the yo-yo dieting phenomenon. Any business professional knows that a strategic marketing plan that is actively engaged is ideal, yet many times a company...
Why Diversify?

Your Business Needs to Workout More

Have you ever thought about the similarities between a gym membership and running a small business?  You might think that they have nothing in common, but think again. I’m sure you would agree that there is a lot of excitement and energy surrounding that new...
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