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Out&Out
Marketing®

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    SIMPLE

    Sometimes, the thought of building and implementing a marketing plan can be paralyzing to the small business. Already stretched thin, the idea of accomplishing your strategy can be so overwhelming. Simplicity is key.MORE...

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    DISCIPLINED

    The most important part of any marketing plan is that it gets done. No matter how insightful the research or engaging the messaging, it won’t matter if the strategies and tactics aren’t completed and carried out consistently.MORE...

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    Perpetual

    In marketing, a “one and done” strategy just won’t work. You need to think of your marketing plan as cultivating a relationship.MORE...

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    TARGETED

    Defining your target audience is key to determining how you market towards them. This will drive all of the marketing tools and design resources to reach out to the correct audience, and get the best results. MORE...

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    RELEVANT

    Failing to ensure that your marketing materials are relevant to your audience is the equivalent of doing nothing at all. In today’s fast-paced, multimedia environment, marketing communication must provide something of value. MORE...

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    PERSONAL

    Everyone wants to feel like your most important customer. When you have a small to midsize business, you have the advantage of being able to develop personal relationships with your customers. MORE...

Out&Out Marketing®

Dimalanta Design Group’s proprietary Out&Out Marketing® philosophy, developed by founder and CEO Ernie Dimalanta, has helped transform more than 200 organizations.

Out&Out Marketing involves executing simple, disciplined and perpetual marketing programs that are targeted, relevant and personal. It’s the most effective solution for small- and mid-size organizations that want to maximize their marketing efforts.

Moreover, Out&Out Marketing can determine whether a marketing opportunity really is in your organization’s best interest. Out&Out Marketing will allow you to know, rather quickly, whether what is being offered is something that is simple to execute for you and your staff, is relevant to your brand, and personal enough to accurately reflect you and your company.

Out&Out Marketing is based on these six straightforward principles:

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Principle #1: Out&Out Marketing® is Simple

Sometimes, the thought of building and implementing a marketing plan can be paralyzing for small- and mid-size businesses. Already stretched thin, the idea of researching, planning and executing your strategy can be so overwhelming that it can stop you in your tracks. Keeping your marketing strategy simple can help you overcome fear and head in the right direction.

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Principle #2: Out&Out Marketing® is Disciplined

Your message may be engaging and memorable. Perhaps your research is compelling and insightful. But it won’t matter much if your marketing strategies and tactics aren’t completed and carried out consistently. Out&Out Marketing stresses the importance of applying the discipline necessary to make marketing a priority for your business.

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Principle #3: Out&Out Marketing® is Perpetual

In marketing, a one-and-done strategy just won’t work. It needs to be continuous. You need to think of your marketing plan as cultivating a relationship. If you went on a date or two with someone, you wouldn’t sit home waiting for the marriage proposal, would you? Out&Out Marketing is perpetual. In other words, it’s an ongoing conversation aimed at developing a relationship with your various audiences.

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Principle #4: Out&Out Marketing® is Targeted

When asked who your target audience is, do you often reply “everyone?” If so, you’re probably not effectively reaching anyone. Out&Out Marketing encourages specificity in determining not only who your audiences are but also what they’re like and how they act. The more targeted your marketing, the more likely you’ll have success.

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Principle #5: Out&Out Marketing® is Relevant

Failing to ensure that your marketing materials are relevant for your audiences is equivalent to doing practically nothing at all. In today’s fast-paced, multimedia environment, marketing communications must provide something of value or they will be ignored. Out&Out Marketing stresses the importance of providing relevant and relatable messages to engage your audiences.

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Principle #6: Out&Out Marketing® is Personal

Each of your customers wants to feel like your most important customer. When you have a small- to mid-size business, you have the advantage of being able to develop personal relationships with your customers. With Out&Out Marketing, you can learn how to best connect with and nurture those relationships. Doing so is pivotal to success.

TRANSFORMING YOUR BUSINESS
THROUGH Out&Out Marketing®

We would enjoy meeting with you for an initial, no-obligation session. This casual, exploratory time together could be your first step toward success as an Out&Out Marketer.

We’ve helped more than 200 organizations impact their bottom lines with Out&Out Marketing®, and we’d really like to add you as our newest success!