Keeping Those Embers HOT!

  Now that summer is a memory and we’re knee deep in autumn, our thoughts naturally turn toward blazing fire pits, bonfires and fireplaces. And as every experienced fire builder knows, you need to keep your embers hot if you want a successful fire. The farther away an ember gets from a fire, the colder…

5 Steps to Accelerate Business Growth Using Social Media, Part 5

  Listen To and Observe What Others are Saying This step seems easy right?  You may be saying to yourself, “I got this one.  Let’s move on.”  Well, you may be surprised to discover that you’re not as good as you think. “A study of over 8,000 people employed in businesses, hospitals, universities, the military…

5 Steps to Accelerate Business Growth Using Social Media, Part 4

Be Accessible. Be Active. Be Attentive. Have you ever volunteered at a construction project?  Worked hard with a community of people to accomplish a large goal?  It takes a whole lot of effort and team work doesn’t it? If your co-laborers see you sitting around, avoiding being seen, not paying attention to others needs, how…

5 Steps to Accelerate Business Growth Using Social Media, Part 3

Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business?  The way people perceive you directly impacts the chances of them doing business with you.  Also, your potential for referrals goes way down.  So if we accept that to be true, then why…

5 Steps to Accelerate Business Growth Using Social Media, Part 2

Connect with those who will lead you towards success. When using social media as part of your marketing mix understand that the most valuable commodity are your connections.  These contacts are the keys to your success.  While online they are seen digitally, consider them as real people, that have real goals and real opportunities.  The…

5 Steps to Accelerate Business Growth Using Social Media

Let’s face it. You have a busy schedule.  You have deadlines to meet.  You often have unreasonable expectations placed upon you.  You’re being pulled into meetings.  You have to answer a numerous amount of texts, emails, and phone calls.  All the while having the pressure to grow the business.  Well, I can’t say that this…

Online Reviews

Online reviews.  We can love them or we can despise them, especially if it has anything to do with our business.  With the advent of social media, the opportunity for people to share information with others has never been easier – from Google and Yelp, to Angie’s List and Foursquare.  But how do we really…

Tips to Maximize a Networking Event

Going to networking events is a part of any business professionals life.  Networking events come in the form of: Business After Hours Referral Marketing Groups Lead Exchanges Chamber Events Trade Shows Luncheons Award Ceremonies But did you know there are ways to more effectively maximize your time at networking events? Ways to better engage with…

Is There a Book For That?

I was recently asked a great question…”Is there a book you can recommend regarding social media?”  On the surface, the answer would seem easy.  Of course there must be several books that one can utilize to learn the ins and outs of social media.  There’s books for everything, isn’t there?  Well, not necessarily for social…

The Content Chameleon

Words in general don’t create stress or angst, but many times I find that words, as it relates to marketing a person or a business, can be.  When people hear the words “content marketing” I see a little cringe, a deflation of energy, or hear a sigh.  It’s not the words themselves that create this…