Keep It Personal!

Keep It Personal!

Principle #6: Out-&-Out Marketing Makes It Personal Everyone likes to feel noticed. You probably appreciate your morning coffee barista you remembers your name and order. Or perhaps your dentist remembers that you’re a Green Bay Packers fan and always asks you...
Keep It Personal!

Branding

No matter our best intentions, there are times that we will fail ourselves.  We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves.  Still, we may miss the mark simply because life got...
Keep It Personal!

Brand Yourself

I feel like a broken record sometimes when I talk with my children.  Constantly repeating myself, hoping that sooner or later the message will sink in.  One of the common themes of these “talks” involves how they brand themselves in the circles that they travel,...
Keep It Personal!

Protecting Your Brand

I would like to tell you a story about the significance of brand management. The other day, I was enjoying a cup of coffee with one of my referral partners.  She was telling me about a situation her company recently encountered where the owner realized that his brand...
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