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5 Reasons To Use High-Quality Images in Your Marketing

We’ve all heard the saying “a picture is worth a thousand words.” Today’s visually based media makes that truer than ever. Check out these top five reasons you should invest in high-quality photos for your marketing materials: Better Overall Visual Appeal Great images make your materials more visually attractive and much more likely to be…

Increasing Your Marketing ROI

We have all heard of the acronym “ROI” which stands for “Return on Investment.” ROI is a means to determine the performance of anything you invest time, money, or energy into.  When it comes to marketing, there is always an ROI associated with any strategy.  We want to know how many customers redeemed a particular…

The Crutch

I am a big advocate for ensuring that those who engage with potential customers in an organization have access to quality marketing collateral.  Providing this support for those professionals not only allows them to improve their job performance but also enables them to communicate a message even in their absence.  This marketing collateral can come…

Infographics

We are inundated each day with words – emails, text messages, newsletters, conversations, voice mails, sales collateral.  So many words, but do we read or hear all of them? There are many ways you can communicate your message without the overuse of words.  You can visually and creatively convey to your target audience with the…