Why Is Content Creation Important?

Bill Gates knew what he was talking about in 1996 when he uttered the now-famous quote, “content is king.” Whether it’s on social media, newsletters, blog posts, or articles, unique content is the ultimate ruler when it comes to marketing your brand online. It helps keep your company’s marketing messages on track and is useful…

What’s a Sales Scorecard?

A key aspect of effective marketing has to include effective sales. While sales is another complicated topic, it’s incredibly important to provide sales accountability in order to track its effectiveness. One way to do so is to create a sales scorecard—a list of sales activities that any sales person can execute and get points when…

7 Online Marketing Tools You Should Be Using

New software and technology are creeping up on our digital scene faster than we can blink. The downside is, all these new options and distractions is making marketing more challenging. The upside, however, is that your business’ marketing strategy can be simplified and a lot easier to manage and execute with these marketing tools. All…

How to Become a Thought Leader

One very important way to be able to grow your business and brand is to enhance and increase your credibility in the marketplace. Enhancing credibility enables you to strengthen your brand perception, not only for you personally as a leader, but also for the entire organization you lead. In today’s business world, relationship is the…

5 Ways to Find Your Niche

It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you should be spending…

Establishing good marketing culture requires good leadership

It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture, follow these 3 simple rules. Know your company. Part of knowing…

Team Building

Keys to Building and Motivating a Successful Team Many experts, books and blogs deal with the dynamics of teams and give advice on how to make them successful. In a recent interview with a college student, Dimalanta Design Group Founder and CEO Ernie Dimalanta revealed his take on team building.   Q: In your experience…

Fire, Ready, Aim!

Dimalanta Design Group | Cincinnati, OH Attention to detail, high standards and a commitment to quality can be great professional assets that contribute to success. Sometimes, however, those same attributes can lead to a tendency to over-plan, overanalyze and overthink, keeping us from executing some of our great marketing ideas. As small business owners, we…

Thanking Clients for a Wonderful Year

One of the most quoted lines from the holiday classic It’s a Wonderful Life comes at the end of the film, in a book inscription from Clarence the Angel to George Bailey: “No man in a failure who has friends.” As we at Dimalanta Design Group reflect on 2015, we are extremely grateful for our…

Understanding Basic Design & Printing Terms

  As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising department on your marketing materials. The terminology used by design and print professionals can sometimes sound like a foreign language. Hearing expressions such as “bleed,” “stock” and…