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OUR BLOG

Happy New Year!

As one year draws to a close and another waits just over the horizon, it is natural to spend time reflecting on the last 12 months while also looking forward to the coming year. During 2015, Dimalanta Design Group continued to grow and transform to become the team we are today, striving to meet and…

Thanking Clients for a Wonderful Year

One of the most quoted lines from the holiday classic It’s a Wonderful Life comes at the end of the film, in a book inscription from Clarence the Angel to George Bailey: “No man in a failure who has friends.” As we at Dimalanta Design Group reflect on 2015, we are extremely grateful for our…

Understanding Basic Design & Printing Terms

  As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising department on your marketing materials. The terminology used by design and print professionals can sometimes sound like a foreign language. Hearing expressions such as “bleed,” “stock” and…

5 Reasons To Use High-Quality Images in Your Marketing

We’ve all heard the saying “a picture is worth a thousand words.” Today’s visually based media makes that truer than ever. Check out these top five reasons you should invest in high-quality photos for your marketing materials: Better Overall Visual Appeal Great images make your materials more visually attractive and much more likely to be…

Reflect, Be Thankful This Holiday Season

We’re all too familiar with the hustle and bustle that comes with the holidays. Sometimes, despite our best efforts, we become so wrapped up in seasonal activities that we forget to reflect on the meaning of the season and celebrate our blessings. As we approach this season of hope and gratitude, we want to share…

Keeping Those Embers HOT!

  Now that summer is a memory and we’re knee deep in autumn, our thoughts naturally turn toward blazing fire pits, bonfires and fireplaces. And as every experienced fire builder knows, you need to keep your embers hot if you want a successful fire. The farther away an ember gets from a fire, the colder…

The Top 5 Fun and Useful Apps Right Now!

You’ve heard “there’s an app for that,” and with each day, that statement becomes even truer. Here, we’ve collected five of our current favorites. Each of them has definite business benefits and also lets you have a little fun while getting things done. All tools are free unless indicated otherwise. 1.)    Awesome Screenshot  Awesome…

Keep it Relevant

Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting. This is why Out-&-Out Marketing must be relevant. Your marketing communication and tactics must provide your audience…

Keep it Targeted

Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…

Keep it Perpetual

Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted”  A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…