What’s a Sales Scorecard?

A key aspect of effective marketing has to include effective sales. While sales is another complicated topic, it’s incredibly important to provide sales accountability in order to track its effectiveness. One way to do so is to create a sales scorecard—a list of sales activities that any sales person can execute and get points when…

7 Online Marketing Tools You Should Be Using

New software and technology are creeping up on our digital scene faster than we can blink. The downside is, all these new options and distractions is making marketing more challenging. The upside, however, is that your business’ marketing strategy can be simplified and a lot easier to manage and execute with these marketing tools. All…

Is Your Website Up to Date?

We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers visit websites before they commit to contacting a company or visiting a business. Because of this, its imperative…

Is Your Brand Still Relevant?

Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…

How to Become a Thought Leader

One very important way to be able to grow your business and brand is to enhance and increase your credibility in the marketplace. Enhancing credibility enables you to strengthen your brand perception, not only for you personally as a leader, but also for the entire organization you lead. In today’s business world, relationship is the…

Happy New Year!

As one year draws to a close and another waits just over the horizon, it is natural to spend time reflecting on the last 12 months while also looking forward to the coming year. During 2015, Dimalanta Design Group continued to grow and transform to become the team we are today, striving to meet and…

Thanking Clients for a Wonderful Year

One of the most quoted lines from the holiday classic It’s a Wonderful Life comes at the end of the film, in a book inscription from Clarence the Angel to George Bailey: “No man in a failure who has friends.” As we at Dimalanta Design Group reflect on 2015, we are extremely grateful for our…

Understanding Basic Design & Printing Terms

  As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising department on your marketing materials. The terminology used by design and print professionals can sometimes sound like a foreign language. Hearing expressions such as “bleed,” “stock” and…

5 Reasons To Use High-Quality Images in Your Marketing

We’ve all heard the saying “a picture is worth a thousand words.” Today’s visually based media makes that truer than ever. Check out these top five reasons you should invest in high-quality photos for your marketing materials: Better Overall Visual Appeal Great images make your materials more visually attractive and much more likely to be…

Reflect, Be Thankful This Holiday Season

We’re all too familiar with the hustle and bustle that comes with the holidays. Sometimes, despite our best efforts, we become so wrapped up in seasonal activities that we forget to reflect on the meaning of the season and celebrate our blessings. As we approach this season of hope and gratitude, we want to share…