Is Your Brand Still Relevant?

Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…

5 Steps to Accelerate Business Growth Using Social Media, Part 3

Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business?  The way people perceive you directly impacts the chances of them doing business with you.  Also, your potential for referrals goes way down.  So if we accept that to be true, then why…

Your “Monkey Paw”

One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside.  Each of us interacts in some what with the public.  From the person who answers the phone, to the person who handles invoices or inventory.  We…

Tips to Maximize a Networking Event

Going to networking events is a part of any business professionals life.  Networking events come in the form of: Business After Hours Referral Marketing Groups Lead Exchanges Chamber Events Trade Shows Luncheons Award Ceremonies But did you know there are ways to more effectively maximize your time at networking events? Ways to better engage with…

Image and Identity

I think kids have fully mastered the identity card.  Heck, I’ve watched my own kids and how they see themselves, my son in particular.  It amazes me how a single pair of gym shoes can change the mindset of a 12 year old boy.  You see, in his world, that pair of shoes tells him…

Content Marketing

There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load.  At first glance, it may appear that a lot of time and effort is required…

Deceptively Simple

Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way:  Writing a few social media posts each week will help to build your visibility.  It doesn’t require long, tedious hours at your computer. You don’t need to be a Rocket Scientist:  Effective marketing requires…

R.S.V.P.

We have all been invited to various events and organizations as guests.  We receive emails, letters, and phone calls from other professionals extending that invitation.  But what do we actually do with that invitation?  Is our ‘knee jerk’ reaction to delete the email?  Throw the invitation into the recycle bin?  Or decide not to return…

Avoiding External Validation

Why is it that when someone agrees with us it feels like victory?  Yet when someone doesn’t, it feels like defeat?  And even if that person does agree with us it doesn’t necessarily mean that we were right in the first place.  We could have been completely misinformed and think we knew what we are…

Branding

No matter our best intentions, there are times that we will fail ourselves.  We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves.  Still, we may miss the mark simply because life got in the way.  Maybe we have…