What is a Drip Marketing Campaign, & Why Do I Need It?

Drip Marketing Campaign

When it comes to marketing and sales, we often know that before a consumer engages with the products or services you have to offer, they need to have seen the company and know what its promotions and services are. On average, you need seven to eight touches before a customer is going to make a purchasing decision. When it comes to that engagement process, it is imperative that businesses increase brand awareness in the marketplace. The more visible you are the more credible you are. The more credible you are the more profitable you are For small to medium-sized businesses, it’s not always easy if you don’t have a large marketing budget. To achieve that amount of touches with a limited budget, the best way is to implement a drip marketing campaign.

So what is a drip marketing campaign? It is a direct marketing strategy that involves multiple touches to specific contacts, using a variety of tools to interact with the target audience throughout a period of time. One of the first steps to creating an effective drip marketing campaign is to determine whom you are reaching, and who your audience is. Oftentimes you can purchase a list of people from a listing company to build your contact list. Once you determine your audience, you can use a variety of tools to interact with them.

These tools can be a promotional letter, an email blast campaign, a direct mailing postcard, mailing promotional items, direct calling, and more. You’ll need to use these tools to spread out or initiate touches with one of these items every other week or every few weeks. So after several weeks, your target audience would have been touched numerous times, and you can educate people about your brand and products or services.

The key to a successful drip marketing campaign is not only the quantity of touches but also the quality. Understand the type of promotion or relevant offers, ensure you’re using the right content and images, and be relevant and personal.

If you don’t have a large marketing budget, but you do know the target audience you’re trying to reach, create constant awareness to your customers. One of the ways to do that is by implementing this new drip campaign. After disciplined dedication to your new campaign, you’ll start to see new awareness and a stronger following for your brand and services.

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