7 Strategies to Streamline Your Team’s Production

Working together with your team to implement open communication is the best way to stay on top of production no matter what your industry. But when it comes to marketing production, try using these strategies to see how quickly your production levels rise. Have a solid, reliable project manager. Once projects have been assigned to…

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Listen Before You Speak

One of the challenges many people face in business relationships is their abilitiy to listen to their partners. The brain can listen to people at a rate of 125-250 words per minute, but thinks at 1,000-3,000 words per minute. So, instead of listening, we are often thinking about what we want to say next, or…

“Be” a Networker

  One piece of advice that you’ll often get as a small business owner or leader is to network. And, that is a great piece of advice if you follow it. But, to make it work, you actually have to “be” a networker. What does that mean? Often, people will join a networking group or…

The Top 5 Fun and Useful Apps Right Now!

You’ve heard “there’s an app for that,” and with each day, that statement becomes even truer. Here, we’ve collected five of our current favorites. Each of them has definite business benefits and also lets you have a little fun while getting things done. All tools are free unless indicated otherwise. 1.)    Awesome Screenshot  Awesome…

Keep it Relevant

Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting. This is why Out-&-Out Marketing must be relevant. Your marketing communication and tactics must provide your audience…

Keep it Perpetual

Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted”  A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…

Keep it Disciplined

Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that we lack the discipline to stick to them. With…

What is Out-&-Out Marketing®?

What is “Out-&-Out Marketing®?” For the next several weeks, we’ll explore this exclusive, trademarked DiMalanta Design marketing strategy in detail, providing tips to help any small to midsize business employ it. In a sentence, Out-&-Out Marketing® is implementing simple, disciplined, perpetual marketing strategies that are targeted, relevant and personal. Out-&-Out Marketing® is an approach that…

What is Content Marketing?

Content Marketing 101 You may have heard the term “content marketing” but not been quite sure what it means. Maybe you’ve ignored it, because, as a small business owner, you can’t imagine adding one more thing to your already too long to do list. The good news is, you’ve probably been doing some form or…