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Keep it Targeted

Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

Shallow vs Deep

When I was a kid, I loved going into the deep end of the pool.  To me, it was where the big kids swam, where the great divers performed their tricks, where the real fun happened.  I felt that the games we played got more challenging, navigating water that was way over our heads.  It…

Your Marketing Plumb Line

A plumb line is typically used in construction or surveying to determine if a structure is truly vertical.  It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure.  It is essential. With any given business, the term plumb line has quite a bit of relevance.  A plumb…

Where’s Waldo?

It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field.  Our tendency is to never limit those our target market because doing so would close the door on future opportunities. However, in reality, this couldn’t be…

Epicenters of Influence

How many people are in your company or organization?  What about your specific department? How many people within your department do what you do? The smaller the company the smaller a department.  But even with larger organizations, if you engage with the public, you typically cover a large area and the number of people within…

Herding Minnows

It’s amazing what kids can teach you.  Even about marketing. While at my annual family reunion this year, I found myself watching my niece, nephews, and own kids catch minnows.  At first, someone was holding the net, trying in vain to catch minnows while the others watched from the dock.  In all the attempts, only…

Beware of Shiny Objects

Here at Dimalanta Design Group, we believe every business professional should look at themselves as an Out-&-Out Marketer.  That means following 6 key principles in every decision you make that relates to how you create visibility for yourself in the marketplace – in other words, how you stand out from the masses to reach those…

The Gatekeeper

While we may know who it is we would like a warm introduction to, say a top executive at a local firm, there is usually another person we need to have a warm introduction to first.  That first person is the one who controls the access to that top executive.  This person is affectionately known…

Too Good To Be True?

There are countless opportunities to market ourselves, and for a small business owner, or someone who works for one, the number can be daunting.  We may think that declining an opportunity could mean missing out on the best lead we’ve ever had.  But unfortunately, this type of thinking is self-defeating and a complete waste of…