Look For The Signs

Today, a lot of marketing discussions revolve around digital tactics like social media marketing, digital ad placements, and search engine advertising. Those are all very important strategies. But we also believe in the traditional ad tactics that work, especially the traditional tactics that enhance and grow your digital ad strategy. One often overlooked, and yet highly effective…

16 Things to Consider When Marketing Your Business Through Events

Especially if you’re a new business, or if you’re going through re-branding, an event is one of the best ways to reach a new audience. By setting up and creating your own event, you can generate interest and create value in your business, as well as communicate more uniquely to your marketplace. So, when was…

4 Digital Advertising Tactics to Consider

When considering your marketing budget, you want to choose marketing tactics that can give you the best ROI. With any size budget, a great tactic for you to consider is digital advertising. With digital advertising, you can change the size of your budget along the way as you continue to see growth and success. This…

Piggyback Marketing

Unfortunately, it’s all too easy in marketing to be narrow minded and think of your own business’ marketing needs. We often fail to see the potential in creating mutually beneficial relationships that compliment our services. In reality, this is a great marketing tactic known as piggyback marketing. Be prepared to get creative! According to the…

5 Ways to Find Your Niche

It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you should be spending…

Keep it Targeted

Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

Shallow vs Deep

When I was a kid, I loved going into the deep end of the pool.  To me, it was where the big kids swam, where the great divers performed their tricks, where the real fun happened.  I felt that the games we played got more challenging, navigating water that was way over our heads.  It…

Your Marketing Plumb Line

A plumb line is typically used in construction or surveying to determine if a structure is truly vertical.  It is an easy yet necessary test to ensure the long-term stability, safety, and use of the structure.  It is essential. With any given business, the term plumb line has quite a bit of relevance.  A plumb…

Where’s Waldo?

It is so incredibly easy to say and believe that anyone and everyone is a potential customer, regardless of whether you are working in the B2B or B2C field.  Our tendency is to never limit those our target market because doing so would close the door on future opportunities. However, in reality, this couldn’t be…