7 Online Marketing Tools You Should Be Using

New software and technology are creeping up on our digital scene faster than we can blink. The downside is, all these new options and distractions is making marketing more challenging. The upside, however, is that your business’ marketing strategy can be simplified and a lot easier to manage and execute with these marketing tools. All…

Fire, Ready, Aim!

Dimalanta Design Group | Cincinnati, OH Attention to detail, high standards and a commitment to quality can be great professional assets that contribute to success. Sometimes, however, those same attributes can lead to a tendency to over-plan, overanalyze and overthink, keeping us from executing some of our great marketing ideas. As small business owners, we…

Keep it Simple

Principle #1: Out-&-Out Marketing® is Simple! You’ve heard it so many times, it’s cliché: “Keep It Simple Stupid,” often refereed to as the “KISS” principle. But, in almost every cliché, there’s some truth. This one is no different. Especially when it comes to marketing. Many business owners or leaders are extremely frustrated by the concept…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

8 Categories to Organize Your Marketing Tactic Toolbox

So when it comes to marketing tactics, you’ll quickly find that there are too many to count.  This is one reason why business owners often get overwhelmed by marketing.  Should I advertise on billboards? What about post cards?  Should I spend my money on pay-per-click ads?  Maybe I should invest in trade shows?  What’s SEO?…

5 Steps to Accelerate Business Growth Using Social Media

Let’s face it. You have a busy schedule.  You have deadlines to meet.  You often have unreasonable expectations placed upon you.  You’re being pulled into meetings.  You have to answer a numerous amount of texts, emails, and phone calls.  All the while having the pressure to grow the business.  Well, I can’t say that this…

Your “Monkey Paw”

One would argue that no matter what you role is in any company, one of your primary responsibilities is to always promote the brand to those on the outside.  Each of us interacts in some what with the public.  From the person who answers the phone, to the person who handles invoices or inventory.  We…

Content Marketing

There are words that can insinuate a lot of work: Spring Cleaning Taxes Holding a fundraiser Preparing Thanksgiving dinner Wedding planning Moving Content Marketing Interestingly, content marketing is guilty of giving the wrong impression when it comes to work load.  At first glance, it may appear that a lot of time and effort is required…

Deceptively Simple

Here is a list of the top 8 reasons why marketing is deceptively simple: A little can go a long way:  Writing a few social media posts each week will help to build your visibility.  It doesn’t require long, tedious hours at your computer. You don’t need to be a Rocket Scientist:  Effective marketing requires…

Watering Holes

We are all guilty of making assumptions.  We can mistakenly believe that others think and feel the same as we do.  I’ve done it myself.  I love asparagus so my kids should eat it at dinner too, right?  Wrong. When we communicate with those in our target audience, or circle of influence, we may make…