Are You Utilizing Inbound Marketing?

“Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.” –Hubspot   With the rise of digital technology and its impact on consumers’ buying decisions, digital marketing has…

Is Your Website Up to Date?

We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers visit websites before they commit to contacting a company or visiting a business. Because of this, its imperative…

Is Your Brand Still Relevant?

Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…

How Being Relevant and Top of Mind Keeps Revenue Flowing in

How Being Relevant and Top of Mind Keeps Revenue Flowing in…When it comes to marketing, it’s important to have something to say. But oftentimes, if your services or products stay stagnant, there’s nothing new to report. And having nothing new to report makes it difficult to want to communicate to the marketplace about your company.…

Understanding Basic Design & Printing Terms

  As a small- to mid-size business owner, you ultimately are responsible for your company’s marketing. Perhaps you’ve worked with a graphic designer, printing company or publication’s advertising department on your marketing materials. The terminology used by design and print professionals can sometimes sound like a foreign language. Hearing expressions such as “bleed,” “stock” and…

Keep it Relevant

Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting. This is why Out-&-Out Marketing must be relevant. Your marketing communication and tactics must provide your audience…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

5 Steps to Accelerate Business Growth Using Social Media, Part 3

Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business?  The way people perceive you directly impacts the chances of them doing business with you.  Also, your potential for referrals goes way down.  So if we accept that to be true, then why…

Thankfulness Goes a Long Way in Referral Marketing

It’s that time of year when we often take time to reflect on life and on business.  We count our blessings.  We spend time with family.  We are thankful.  Or at least we should be grateful right?  Unfortunately, the holidays also distract us from the things that matter most like relationships.  Here are a few…

Online Reviews

Online reviews.  We can love them or we can despise them, especially if it has anything to do with our business.  With the advent of social media, the opportunity for people to share information with others has never been easier – from Google and Yelp, to Angie’s List and Foursquare.  But how do we really…