Beware of Shiny Objects

The Ripple Effect

Why is it that something so small can have such a big impact?  That the smallest of details has the power to change everything? In the business world we see it every day.  A reckless comment by an employee to a customer is all over the news, an inappropriate post goes...
Beware of Shiny Objects

Branding

No matter our best intentions, there are times that we will fail ourselves.  We may have taken the time at the beginning of the year to list our goals, prioritize them, and commit to a better version of ourselves.  Still, we may miss the mark simply because life got...
Beware of Shiny Objects

Availability

Have you ever thought about how available you are to your customers?  What about your coworkers?  Referral partners?  Vendors?  Are you easy to reach?  How quickly do you respond to emails?  Phone calls?  Text messages? Regardless of the size of the company you work...
Beware of Shiny Objects

“Anyone? Anyone?”

I love passing along great tips from others that share the same passion for great referral marketing.  This one came from my BNI meeting just last week, and when I heard it I immediately thought, “priceless.” Remember the 1986 movie “Ferris...
Beware of Shiny Objects

Assumptions

Everyone makes them.  Sometimes they are right on the money and sometimes so far off it’s embarrassing.  When it comes to our professional life, there are times that we will need to make them, for if we don’t we can get stuck in limbo and nothing gets...
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