by devsquad | Sep 30, 2014 | Perpetual, Uncategorized
One would think that requesting an envelope is simple enough, right? I mean, if you need to mail something to a vendor, client, or prospect what difference does it make what the actual envelope looks like: white, regular, #10, square flap, or window? Well,...
by devsquad | Sep 4, 2014 | Perpetual, Uncategorized
Luck is an interesting concept. It’s something everyone wants to have, yet we’re not sure how to get it or even where to find it. Occasionally we think we’ve got it only to discover how elusive and temporary it can be. Eventually we realize that...
by devsquad | Jul 22, 2014 | Perpetual, Uncategorized
In certain contexts, the word “gap” has a somewhat negative connotation based on its definition: “a break or a hole in an object or between two objects” “an unfilled space or interval; a break in continuity” However, in marketing a...
by devsquad | Jul 3, 2014 | Perpetual, Uncategorized
If money were no object marketing would be quite easy. We would spend, and spend a lot, to ensure that every person in our target market heard our message. Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our...
by devsquad | Jun 26, 2014 | Perpetual, Uncategorized
A pitcher’s best defense, in my opinion, is the change up pitch. It allows the pitcher to control the batter and therefore the game. It carries an element of surprise, which keeps the batter in constant anticipation. In marketing, a change up can play a vital...
by devsquad | Jun 17, 2014 | Perpetual, Uncategorized
While driving the other day I passed a sign that almost made me stop my car and go back and read it again. The sign read, “Go the extra mile. It’s never crowded.” I couldn’t help but smile at it’s simple yet profound meaning. Due to...
