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Team Building

Keys to Building and Motivating a Successful Team Many experts, books and blogs deal with the dynamics of teams and give advice on how to make them successful. In a recent interview with a college student, Dimalanta Design Group Founder and CEO Ernie Dimalanta revealed his take on team building.   Q: In your experience…

Keep it Perpetual

Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted”  A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

Make Social Media a Part of Your DNA

 5 Steps to Accelerate Business Growth Using Social Media, Part 6 We already know that culture and communication has changed in the modern world.  However, let’s face it many of you still haven’t fully transitioned and adopted social media as a part of business and personal life.  I often hear people say, “It’s a waste…

New and Improved

We all love that new car smell; the feeling after we get our hair cut, house cleaned, or car washed.  Things can feel new and improved, even if they really aren’t.  It feels refreshing and energizes us.  Sometimes a minor change does the trick like planting flowers, cutting the lawn, or moving the furniture around.…

You’re Always On

We mistakenly believe that the only time we are “on” is when we present to an audience, regardless of the number in it.  In reality, we are “on” all the time whether we know it or not.  At any given moment during the day we have an audience.  Granted it may be an audience of…

Can I Just Have an Envelope Please?

One would think that requesting an envelope is simple enough, right?  I mean, if you need to mail something to a vendor, client, or prospect what difference does it make what the actual envelope looks like:  white, regular, #10, square flap, or window?  Well, interestingly enough, it can make a big difference when it comes…

Got Luck?

Luck is an interesting concept.  It’s something everyone wants to have, yet we’re not sure how to get it or even where to find it.  Occasionally we think we’ve got it only to discover how elusive and temporary it can be.  Eventually we realize that luck is merely fictional. While driving in my car the…

The Gap

In certain contexts, the word “gap” has a somewhat negative connotation based on its definition: “a break or a hole in an object or between two objects” “an unfilled space or interval; a break in continuity” However, in marketing a gap is actually a good thing.  So good, in fact, that the bigger the gap…

Word of Mouth Marketing

If money were no object marketing would be quite easy.  We would spend, and spend a lot, to ensure that every person in our target market heard our message.  Unfortunately, in most cases this is impossible and unrealistic. For a large majority of businesses our marketing funds are limited.  This limitation compels us to use…