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So, That’s What Good Steak Tastes Like!

  When DDG founder Ernie Dimalanta was a kid, he hated steak. You see, Ernie’s mom prepared the steak by frying it. That didn’t sit well with Ernie, and he grew up hating steak. Once Ernie was older, he decided to try a steak at an upscale steak house. You guessed it. Ernie really enjoyed…

Keep it Disciplined

Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that we lack the discipline to stick to them. With…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

Make Social Media a Part of Your DNA

 5 Steps to Accelerate Business Growth Using Social Media, Part 6 We already know that culture and communication has changed in the modern world.  However, let’s face it many of you still haven’t fully transitioned and adopted social media as a part of business and personal life.  I often hear people say, “It’s a waste…

5 Steps to Accelerate Business Growth Using Social Media, Part 4

Be Accessible. Be Active. Be Attentive. Have you ever volunteered at a construction project?  Worked hard with a community of people to accomplish a large goal?  It takes a whole lot of effort and team work doesn’t it? If your co-laborers see you sitting around, avoiding being seen, not paying attention to others needs, how…

Tips to Maximize a Networking Event

Going to networking events is a part of any business professionals life.  Networking events come in the form of: Business After Hours Referral Marketing Groups Lead Exchanges Chamber Events Trade Shows Luncheons Award Ceremonies But did you know there are ways to more effectively maximize your time at networking events? Ways to better engage with…

Learning to Lead

In business we can be casual observers – taking the lead from another’s initiatives and only then engaging on a whole new level.  We are all guilty of it because it’s easy to do.  With all that is going on in our lives we can find any number of excuses to be content with “business…

DIY Social Media Strategy

Every business should have a social media presence, but many times a business doesn’t know where to start, when to start, or what to actually do.  This particular blog post will focus on developing your own social media strategy. Create an Editorial Calendar: Start with one per quarter for simplicity. Begin by placing important events/Holidays/promotions…

The Marketing Bully

We’ve all heard of the playground bully.  The kid who walks around terrorizing the other kids, typically ones that are smaller than him or her.  There are numerous movies out there with this character like in “A Christmas Story” and “Stand By Me.”  The feeling a playground bully likes to prey on is fear.  Fear…

The Referral Partner Litmus Test

In the business world, strategic alliances are not contingent upon how long one has been working in a particular field or profession.  In fact, building strategic partnerships can, and should, begin with the first day on the job. Regardless of your years of experience, it is important to determine and know what makes a key…