Why Is Content Creation Important?

Bill Gates knew what he was talking about in 1996 when he uttered the now-famous quote, “content is king.” Whether it’s on social media, newsletters, blog posts, or articles, unique content is the ultimate ruler when it comes to marketing your brand online. It helps keep your company’s marketing messages on track and is useful…

4 Key Tools Your Marketing Production Team Should Be Using

When it comes to producing your marketing materials, there are a few key tools you’ll need to have set in place to ensure you’re keeping track of all the pieces needed to produce a killer product. If you constantly find your team falling short in production, here is what we recommend using to stay on…

What’s a Sales Scorecard?

A key aspect of effective marketing has to include effective sales. While sales is another complicated topic, it’s incredibly important to provide sales accountability in order to track its effectiveness. One way to do so is to create a sales scorecard—a list of sales activities that any sales person can execute and get points when…

How to Become a Thought Leader

One very important way to be able to grow your business and brand is to enhance and increase your credibility in the marketplace. Enhancing credibility enables you to strengthen your brand perception, not only for you personally as a leader, but also for the entire organization you lead. In today’s business world, relationship is the…

Establishing good marketing culture requires good leadership

It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture, follow these 3 simple rules. Know your company. Part of knowing…

What is a Drip Marketing Campaign, & Why Do I Need It?

When it comes to marketing and sales, we often know that before a consumer engages with the products or services you have to offer, they need to have seen the company and know what its promotions and services are. On average, you need seven to eight touches before a customer is going to make a…

So, That’s What Good Steak Tastes Like!

  When DDG founder Ernie Dimalanta was a kid, he hated steak. You see, Ernie’s mom prepared the steak by frying it. That didn’t sit well with Ernie, and he grew up hating steak. Once Ernie was older, he decided to try a steak at an upscale steak house. You guessed it. Ernie really enjoyed…

Keep it Disciplined

Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that we lack the discipline to stick to them. With…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

Make Social Media a Part of Your DNA

 5 Steps to Accelerate Business Growth Using Social Media, Part 6 We already know that culture and communication has changed in the modern world.  However, let’s face it many of you still haven’t fully transitioned and adopted social media as a part of business and personal life.  I often hear people say, “It’s a waste…