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What is Content Marketing?

Content Marketing 101 You may have heard the term “content marketing” but not been quite sure what it means. Maybe you’ve ignored it, because, as a small business owner, you can’t imagine adding one more thing to your already too long to do list. The good news is, you’ve probably been doing some form or…

The 5 Things That Make A Great Website

People are always asking us what are the must-have items for a great website? The answers are easier than you might think. You’ve probably visited to a not-so-great website before. Maybe a restaurant site without a menu or hours? Or a shopping site with a checkout that never lets you know you’ve completed your order?…

Jesus is the Ultimate Out-&-Out Marketer

During Christmas I’m reminded of that baby born in Bethlehem.  His name is Jesus.  He would become the Savior of the world.  I’m always fascinated with the fact that the God of the universe would become a man to save the very people who sinned against him. Think about this. Jesus trained disciples.  These men…

8 Categories to Organize Your Marketing Tactic Toolbox

So when it comes to marketing tactics, you’ll quickly find that there are too many to count.  This is one reason why business owners often get overwhelmed by marketing.  Should I advertise on billboards? What about post cards?  Should I spend my money on pay-per-click ads?  Maybe I should invest in trade shows?  What’s SEO?…

Take Time to Party

This time of year is always filled with parties.  What about your company?  Do you have one scheduled?  Keep in mind that your party doesn’t have to be that elaborate.  You can just as easily hold a simple office party.   So why is this important anyways?  What does this have to do about marketing?…

Make Social Media a Part of Your DNA

 5 Steps to Accelerate Business Growth Using Social Media, Part 6 We already know that culture and communication has changed in the modern world.  However, let’s face it many of you still haven’t fully transitioned and adopted social media as a part of business and personal life.  I often hear people say, “It’s a waste…

5 Steps to Accelerate Business Growth Using Social Media, Part 5

  Listen To and Observe What Others are Saying This step seems easy right?  You may be saying to yourself, “I got this one.  Let’s move on.”  Well, you may be surprised to discover that you’re not as good as you think. “A study of over 8,000 people employed in businesses, hospitals, universities, the military…

5 Steps to Accelerate Business Growth Using Social Media, Part 4

Be Accessible. Be Active. Be Attentive. Have you ever volunteered at a construction project?  Worked hard with a community of people to accomplish a large goal?  It takes a whole lot of effort and team work doesn’t it? If your co-laborers see you sitting around, avoiding being seen, not paying attention to others needs, how…

5 Steps to Accelerate Business Growth Using Social Media, Part 3

Manage your brand perception. So how often do you take the time to reflect on how others perceive you and your business?  The way people perceive you directly impacts the chances of them doing business with you.  Also, your potential for referrals goes way down.  So if we accept that to be true, then why…

5 Steps to Accelerate Business Growth Using Social Media, Part 2

Connect with those who will lead you towards success. When using social media as part of your marketing mix understand that the most valuable commodity are your connections.  These contacts are the keys to your success.  While online they are seen digitally, consider them as real people, that have real goals and real opportunities.  The…