513.588.2802
OUR BLOG

Listen Before You Speak

One of the challenges many people face in business relationships is their abilitiy to listen to their partners. The brain can listen to people at a rate of 125-250 words per minute, but thinks at 1,000-3,000 words per minute. So, instead of listening, we are often thinking about what we want to say next, or…

“Be” a Networker

  One piece of advice that you’ll often get as a small business owner or leader is to network. And, that is a great piece of advice if you follow it. But, to make it work, you actually have to “be” a networker. What does that mean? Often, people will join a networking group or…

The Top 5 Fun and Useful Apps Right Now!

You’ve heard “there’s an app for that,” and with each day, that statement becomes even truer. Here, we’ve collected five of our current favorites. Each of them has definite business benefits and also lets you have a little fun while getting things done. All tools are free unless indicated otherwise. 1.)    Awesome Screenshot  Awesome…

Keep It Personal!

Principle #6: Out-&-Out Marketing Makes It Personal Everyone likes to feel noticed. You probably appreciate your morning coffee barista you remembers your name and order. Or perhaps your dentist remembers that you’re a Green Bay Packers fan and always asks you about the team. These personal touches probably make you feel more comfortable and more…

Keep it Relevant

Principle #5: Out-&-Out Marketing is Relevant In today’s 24-7 communication world, we are being constantly bombarded with messages. Most people have finely tuned their ability to quickly evaluate and ignore those messages that are not important or interesting. This is why Out-&-Out Marketing must be relevant. Your marketing communication and tactics must provide your audience…

Keep it Targeted

Principle #4: High Touch Marketing is Targeted In Dr. Suess’ classic “The Lorax,” the Once-ler tells the Lorax that the “thneed” is a thing that “everyone, everyone, everyone needs!” That’s a pretty broad target audience. Often, small to medium-sized business leaders are so enthusiastic about their businesses, they want to tell the whole world. Literally.…

Keep it Perpetual

Principle #3: Out-&-Out Marketing is Perpetual or “Marketing Uninterrupted”  A golfer can’t walk up to the tee on the first hole, hit and amazing shot, and say “That was great! See you in the club house!” That great shot has to be followed with shot after shot until an entire 18 holes have been played.…

Keep it Disciplined

Principle #2: Out-&-Out Marketing is Disciplined We’ve all made New Year’s resolutions, only to be back to our old habits and routines by February 1. What keeps us from sticking with our plans year after year? It’s not that our intentions aren’t true – it’s that we lack the discipline to stick to them. With…

Keep it Simple

Principle #1: Out-&-Out Marketing® is Simple! You’ve heard it so many times, it’s cliché: “Keep It Simple Stupid,” often refereed to as the “KISS” principle. But, in almost every cliché, there’s some truth. This one is no different. Especially when it comes to marketing. Many business owners or leaders are extremely frustrated by the concept…

What is Out-&-Out Marketing®?

What is “Out-&-Out Marketing®?” For the next several weeks, we’ll explore this exclusive, trademarked DiMalanta Design marketing strategy in detail, providing tips to help any small to midsize business employ it. In a sentence, Out-&-Out Marketing® is implementing simple, disciplined, perpetual marketing strategies that are targeted, relevant and personal. Out-&-Out Marketing® is an approach that…