7 Online Marketing Tools You Should Be Using

New software and technology are creeping up on our digital scene faster than we can blink. The downside is, all these new options and distractions is making marketing more challenging. The upside, however, is that your business’ marketing strategy can be simplified and a lot easier to manage and execute with these marketing tools. All…

Piggyback Marketing

Unfortunately, it’s all too easy in marketing to be narrow minded and think of your own business’ marketing needs. We often fail to see the potential in creating mutually beneficial relationships that compliment our services. In reality, this is a great marketing tactic known as piggyback marketing. Be prepared to get creative! According to the…

Is Your Website Up to Date?

We still find it fascinating that in this day and age, we can run into a lot of businesses that have outdated websites. We’re living and operating in a time when the majority of clients and customers visit websites before they commit to contacting a company or visiting a business. Because of this, its imperative…

Is Your Brand Still Relevant?

Think of your company’s branding the way you think about the curb appeal of your home. When you want to increase the market value of your home, you have to improve others’ first impressions of your property—update landscaping, apply a fresh coat of paint, choose new porch furniture, and so on. It’s the same with…

How to Become a Thought Leader

One very important way to be able to grow your business and brand is to enhance and increase your credibility in the marketplace. Enhancing credibility enables you to strengthen your brand perception, not only for you personally as a leader, but also for the entire organization you lead. In today’s business world, relationship is the…

5 Ways to Find Your Niche

It’s a little too easy to fall into a trap of thinking that your products and services can be used in any industry and bought by anyone. While it could be true to a certain extent, there’s a challenge with having that mindset: it makes it much harder to see where you should be spending…

Establishing good marketing culture requires good leadership

It’s a little too easy for employees to lose sight of the overall vision of their company, regardless of the company size. This is largely due to poor marketing efforts put forth by the company—both externally, and internally. To establish a good marketing culture, follow these 3 simple rules. Know your company. Part of knowing…

How Being Relevant and Top of Mind Keeps Revenue Flowing in

How Being Relevant and Top of Mind Keeps Revenue Flowing in…When it comes to marketing, it’s important to have something to say. But oftentimes, if your services or products stay stagnant, there’s nothing new to report. And having nothing new to report makes it difficult to want to communicate to the marketplace about your company.…

What is a Drip Marketing Campaign, & Why Do I Need It?

When it comes to marketing and sales, we often know that before a consumer engages with the products or services you have to offer, they need to have seen the company and know what its promotions and services are. On average, you need seven to eight touches before a customer is going to make a…

Conflicts Can Help Your Marketing

Conflicts Can Help Your Marketing — Conflict, especially in the business world, is daunting and unwelcomed. But have you ever realized that how your company handles conflicts can directly impact your ability to market your business? Poorly handled conflict can impact you a great deal. We’re here to help you figure out how you can…