Last night I attended a wonderful event hosted by the Clermont County Chamber (www.clermontchamber.org)… and the food was extra special! (I almost tackled the seafood ice-sculptured platter…that’s a whole other story.) Anyways, while at the holiday event I was inspired to list 10 reasons why your company or organization should include an event in this coming year’s marketing mix.
1. BRAND EXPERIENCE
Events are a perfect vehicle to engage your audience through the personality and image of your company.
2. BUZZ
When done right, events can generate a whole lot of word of mouth marketing.
3. UNCLOG THE PIPELINE
Your sales reps can use strategic marketing events to walk their prospects through the pipeline.
4. HIGH TOUCH SERVICE
It provides a sweet opportunity to be personal with your audience.
5. FUN
Whether your event is a party or seminar, it should be a time to have fun.
6. NETWORKING OPPORTUNITIES
Events provide a reason for people to mix, mingle, and dig up opportunities. Being the host gives you a reason to meet everyone.
7. VALUE ADDED
Events can exhibit the quality and benefits of your company.
8. CREDIBILITY
Trustworthiness in your product or service is paramount! Events can enhance the credibility of your company.
9. ENHANCE COMPANY MARKETING CULTURE
If you’re struggling to create marketing awareness within your company, involve your staff in the event.
10. AUTHORITY
Events have a way of establishing your position in the market place allowing you to command attention.
-Ernie DiMalanta